FunkAway engaged the consumer audience and provided free samples along with the brand story over a six-week period in Chicago and Milwaukee. It was a huge success. Clearly, we established proof of concept. There is no question that FunkAway is a viable product that has found a receptive consumer niche and will be highly successful.
We achieved our most optimistic numbers for distribution of samples. We appeared in a host of notable venues including Soldier Field, Lambeau Field, Miller Park, and the Pettit Ice Arena, as well as a wide number of ice rinks and convention centers. We were able to deliver the message and get enthusiastic responses easily. The product is easy to “understand” and the name and packaging got rave reviews.
We’re always looking for partners to help us fight the Funk. Let’s explore what we can do together to ensure our athletes and hard working people enjoy a Funk-free life. By banding together we are confident we can improve the world, well at least the smell of some of it.
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